Doing business in Norway and your website: mistakes to avoid

Many companies entering Norway treat the website as a formality, and that is a big mistake. For Norwegian customers the site is a signal of quality and professionalism of the whole collaboration.

First mistake: messaging that is too generic, with no local context. Second: no Norwegian version, or a weak machine translation. Third: no clear information about process and delivery time. Fourth: hiding prices or giving no price guidance at all, which often puts people off in Norway.

Inconsistent contact data between the website and the Google profile is also a common problem, as are a missing organisation number, reviews and references. This weakens trust and hinders local ranking. More pitfalls: ignoring cookie consent and GDPR, a slow site on mobile and a form that sends no notifications.

To avoid losses, plan content structure, SEO strategy and lead process from the start: who answers enquiries, how fast and in which language. Example projects and the scope of support are at nettivo.no/tjenester.

If you want to enter the Norwegian market safely and avoid costly corrections, contact Nettivo at nettivo.no/kontakt.