Translating your company website into Norwegian: how to do it professionally

Translating a company website into Norwegian is not just swapping words but adapting communication to business culture and customer expectations. Literal translations often reduce brand credibility. For most companies bokmål is the right choice, as it is used by the large majority of Norwegians in business.

The Norwegian version should sound natural, use local names for services and answer real questions from customers in the Norwegian market. Norwegian style is usually direct, factual and unpushy: avoid exaggerated superlatives and big promises.

It pays to adapt the content structure: headings, calls to action and process descriptions. The same message often needs a different layout than in the Polish version. Check date, currency (NOK), phone number (+47) and address formats and local terms, such as job titles and standards.

Professional localisation also covers keywords and metadata (title, description), Norwegian URLs and hreflang tags so the site can earn organic traffic. Machine translation can be a starting point but must be reviewed by someone fluent in the language. You can see the scope of such work at nettivo.no/tjenester.

If you want to prepare a strong Norwegian version of your site and avoid an artificial tone, contact Nettivo at nettivo.no/kontakt.