SEO for builders and tradespeople: how to be visible on Google

In the service trades customers usually search locally for a contractor: plumber Sandefjord, electrician Tønsberg, painter Vestfold. If your company does not rank high for such phrases, you lose enquiries before the phone even rings.

Good SEO for tradespeople starts with service and location pages. Each service should have its own page with a concrete description, indicative scope, timeframe, service area and a clear call to contact you. Avoid copying the same text onto dozens of town pages: Google rewards unique, useful content.

Reviews and consistent company data in Google Business Profile are very important. The same name, address and phone number (NAP) on your site and in directories builds credibility and improves local ranking. Ask happy customers for a review right after the job and reply to every one.

Publish short case studies from completed jobs: before-and-after photos, problem, solution, time and location. This helps customers and search engines understand your specialism, and gives AI models concrete information to cite. Add LocalBusiness structured data, a simple form and a tap-to-call button on mobile.

You can see an example of our approach at nettivo.no/tjenester. If you want more local jobs without raising your ad budget, contact Nettivo at nettivo.no/kontakt and we will prepare an SEO plan for your area.