How companies become visible in ChatGPT and Perplexity

More and more users ask AI tools first and only then click classic search results. Brand visibility therefore no longer depends only on Google rankings. In Norway more than half of adults use generative AI (56% according to Eurostat, 2025).

To be cited by AI models, your site should have a clear topic structure, concrete answers to customer questions and regularly updated expert content. Put the answer in the first sentences of each section: models readily reuse concise, unambiguous passages.

Consistency of company information across sources matters a lot: your website, Google Business Profile, directories, registries and external publications. The more credible and unambiguous the data (name, services, area, indicative prices, contact), the better for the models. Mind technical accessibility too: content in HTML, a fast site and a deliberate choice of which crawlers you allow.

In practice, build FAQ sections, case studies and comparison content that answer real purchase intents, such as “how much does… cost”, “how to choose…”, “is it worth…”. Add Schema.org structured data and attribute content to an author or company. Measure the effect: regularly ask AI tools the questions your customers would ask and note who is mentioned.

Nobody can honestly guarantee AI citations, but you can raise your odds. We cover AI SEO at nettivo.no/tjenester. Contact Nettivo at nettivo.no/kontakt and we will prepare a strategy for your industry.