Online shop or company website? What fits your business

The choice between a shop and a company website depends first of all on how you sell. If customers need consultation and an individual quote, a service site with a good form works better. This complements the article comparing both models: here you get a simple decision test.

An online shop makes sense when the product is standardised and can be bought immediately. Then payments, logistics, terms, returns policy and post-purchase support become key, along with correct prices including VAT and the information required by consumer law.

The test in three questions: (1) Does the customer know the price and can buy without talking to you? (2) Do you sell more than a handful of repeatable products? (3) Can you fulfil orders (stock, shipping, returns)? Three yeses mean a shop. Two noes usually mean a company site with a form or booking.

Many companies start with a company site and add a sales module later. It is a safe approach: you first test demand and your messaging, then invest in logistics. The best decision comes from data: how many enquiries you get today, what customers ask, and whether the buying process can be simplified online.

You can see the range of solutions at nettivo.no/tjenester. If you want to match the sales model to your industry and budget, contact Nettivo at nettivo.no/kontakt and we will prepare a recommendation and a phased plan.