10 tips to increase conversion on your company website

Conversion rises when users quickly understand your offer and know what to do next. Vague messaging and complicated navigation block the decision. Here are 10 tips in three groups.

Clarity: (1) a strong headline saying what you do and for whom; (2) a concrete benefit instead of generalities; (3) one main call-to-action button per screen, such as “Request a quote”; (4) a shorter form: name, contact and a description of the need are enough to start.

Trust: (5) customer reviews with a name and, if possible, a photo; (6) completed projects and case studies with numbers; (7) certificates, organisation number and company details; (8) a transparent description of the working process and indicative prices. Customers want to know who they are entrusting their budget to.

Technique: (9) page speed and a mobile version, because every second of delay costs enquiries; (10) measurement and testing: set goals in analytics (form submitted, phone tap), see where users drop off and test one change at a time. Remember cookie consent for analytics tools.

We show conversion implementation patterns at nettivo.no/tjenester. If you want more enquiries without more traffic, contact Nettivo at nettivo.no/kontakt and order a conversion audit.